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November- Social Media Fundamentals

November 21, 2011

 

In the days before the internet, a dissatisfied customer would tell ten people about their experience. Now he or she has the ability to tell ten million.

Too many companies are ignoring social media, particularly when it comes to monitoring, learning from and responding to negative conversations about their brand on the likes of Twitter and Facebook.

A recent poll highlighted that when a company responded to a negative customer comment on a social media site, 33 per cent  subsequently posted a positive review while 34 per cent deleted the original negative review.

Are you watching and learning about what people are saying online about your company?

Until next time,

Caroline James
Berkeley Communications Group
T: 01189 090909

Quote of the month: “Real news is something that someone wants to suppress. All the rest is publicity.” – Lord Northcliffe

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