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WNW December News

December 20, 2011

YouTube launches major re-design

YouTube has revamped its website to present information in a style resembling ness feeds on social networks such as Facebook or Google+.

The re-designed website puts channels, which are a list of video clips chosen by a specific YouTube member or celebrity, at the core of the service.

The site’s owner, Google, has posted a blog saying that the new design was ” focused on helping you discover a broader range of entertainment“, but said there might be “further tweaks” depending on members’ feedback.

The aim of the re-design is to bring closer integration with social media sites, Google+ and Facebook allowing members to see what their friends were sharing without leaving YouTube’s site.

 

Tis the season to update your website

A quick reminder that it’s that time of year to put your Christmas opening hours and / or last delivery dates on your website.  Remember to leave yourself a note to change it back after the Christmas & New Year break.  If you need help please contact us ASAP.

 

Groupon Investigated by OFT

The Office of Fair Trading is to launch an investigation into Groupon after the daily deals website was found to have broken UK Advertising regulations almost 50 times in less than a year.

Groupon is a website which offers promotional deals to subscribers on anything from restaurant meals to beauty treatments.  It has been the subject of much adverse publicity in recent weeks when several suppliers found the adverts created much greater demand then they could cope with.

It has emerged that the OFT secretly launched its investigation into Groupon back in July, although it has only become public knowledge when the Advertising Standards Authority referred Groupon to the OFT to see if the company is “complying with consumer protection legislation, including in relation to certain of its advertising practices”.

The ASA, the advertising industry self-regulation watchdog has made 11 formal rulings of code breaches against Groupon, which it has published. There have been a further 37 informal breaches that the ASA has addressed without publishing details.

Groupon’s most recent breach happened when the ASA banned a promotion email offering discounted cosmetic surgery, ruling that it “pressured” consumers into hurriedly making potentially life-changing decisions in just a few hours.

“We are taking this approach because, given Groupon’s track record, we have serious concerns about its ability to adhere to the advertising code,” said the ASA. “It is in the public interest that we refer the matter to the OFT, the OFT being better placed to address any underlying issues concerning Groupon’s trading practices generally.”

Last month Groupon listed on the New York stock market valued at $12.7 Billion, making  it the second-biggest internet company to make a market debut behind Google in 2004.

 

Behind the scenes at Facebook

There were mixed reviews on the BBC documentary, Mark Zuckerberg: Inside Facebook.  Whilst many commentators felt the look behind the scenes of Facebook and into the life of its very private founder an interesting insight, others took a different view.

In particular the BBC website was deluged with comments about the perceived scale of advertising for both Apple and Facebook that the one-hour documentary allowed.

As presenter Emily Maitlis wandered around Facebook’s San Francisco headquarters, the majority of the staff were using Apple computers and technology.  One viewer wrote: “I thought BBC didn’t do advertisements? I’ve just watched an hour-long advert for Facebook and Apple on BBC TWO!”  A BBC spokesperson insisted that the programme had not breached guidelines.

If you missed the program and want to make your own mind up visithttp://www.bbc.co.uk/iplayer/episode/b017ywty/Mark_Zuckerberg_Inside_Facebook/

 

And Finally

Can we take the opportunity to wish you a very Merry Christmas and a Happy New Year from all the team at WNW Design.

 

Nigel is a member in the Exeter Business Network, and will attending the next events.

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