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It’s not WHAT you know but WHO you know

January 24, 2012

Ramit Sethi is the author of the New York Times best-selling book, “I Will Teach You To Be Rich”

Here is an extract from his article about ‘Natural Networking’ which can be found here.

We keep hearing about the importance of networking, and we hear about how most jobs are found through personal contacts. Pretty soon, it becomes clear to us that it’s WHO you know, not WHAT you know.

Look at these regrets

I like to study regrets. It makes me understand what people want to do, but cannot or will not. Look at these regrets I found in my Dream Job research of 20,000+ people:

”I regret not taking advantage of the multiple networking events that occur due to the type of business my company is in. I could have made a ton of networking contacts that could have facilitated career advancement.”
-Sean

“After ~11 years, I find myself in role largely dictated by the first position I took out of college…. I’ve looked into other positions but found a reverse grass-is-greener problem — everything else seems boring or unimportant. My skills outside of my career are varied and vibrant, always expanding, but something about the daily grind has ground me down.”
-Jeff

“I wish that 4 years ago when I realized I wanted to make a career change and go into psychology, I hadn’t been deterred by the application process. I could be partially through my graduate degree by now, rather than trying to figure out how I’m going to change careers, get married, and start a family. I balked because I didn’t know who to get recommendations from.”
-Erin

“Taking two full years to realize that being a “self-starter” wasn’t just a trait you were born with – it’s something that’s cultivated, aggressively…I took the “appropriate” career path, but sat back waiting for a job to come to me.”
-Nita

“I wish I would have started networking and talking to people earlier. I had always assumed that accomplishments were only worth it if you did it completely alone, but every successful person around me has a large network of people that has helped them to get there. I don’t have to do everything myself; there’s no shame in getting other people to help, especially at the stuff I’m not good at.”
-Andrea

“I wish I had started early when it came to networking to find a job/make contacts while I was an undergrad…. I felt a little betrayed by my schools career development office – but have realized that I am the only person that is 100% looking out for me and my career.”
-Matt

These are extraordinarily insightful and honest.

Don’t be like these people who regret not finding the right career opportunities to get ahead in life. Here at Business Network SW we tailor seating plans and business seminars to help you make the most of what we have to offer you. With monthly networking lunches in Bristol, Taunton and Exeter come along to one and see benefits you can gain.

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