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Corporate marketing: getting real about social media

April 20, 2012

Executives have long sought to measure the impact of their marketing efforts – with varying degrees of success. The proliferation of social media and social commerce hasn’t changed that, nor will it. To the contrary, the moving target of social media effectiveness is making the road to commercial success more convoluted than ever.

A great article and possibly something brand new…

“we created a new method of connecting social media popularity with corporate performance. We call the measurement Facebook LPM (Likes per Million). We started with the hypothesis that the number of ‘likes’ a brand’s Facebook page receives, indexed to the size of the brand’s revenue stream, provides a pretty good proxy for the way people feel about the associated products and services…..

For the full article 

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