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Top tips for marketing online

April 30, 2012

Welcome to the Q Social Media April Newsletter, top tips for marketing online and upcoming social media training events, including one for the wedding industry.

Top Tips:

1) Social Media Helps Optimise Websites For Google – Google loves social media as it helps them distinguish active sites from inactive sites to specific keyword seaches. You can use social media to drive hits to your website, mentioning the keywords within the message that contains the link to the site. Not only to the home page, to sub-pages too, which helps Google provide more accurate results.

Google is able to pick up on this and so could over time deliver the visitor to the actual page they require on your site rather than them having to browse from the home page to find it. That’s even if the home page would come up within the Google results as it might not be rated high enough for the specific keyword search used.

2) Content is King – on your website ensure the content for each page is optimised with the right keywords within it. Remember the content still needs to be readable to the viewer.  Keywords can be more than one word, for example for our business “social media” is a keyword. Then ensure the page title, the sub-page link, meta description and meta keywords all mention some or all of the specific keywords too (where applicable). You can also be location specific, e.g. “social media training exeter” is a keyword that we would use for the sub-page that is about social media training in Exeter.

For more on Search Engine Optimisation (SEO) and how social media plays it’s part, we’re presenting a seminar on this at the Taunton Business Network on 23rd May.

In the Wedding Industry? In Devon or nearby? Make Social Work For You – Learn how to harness the power of Facebook, Twitter and LinkedIn tailored to the wedding industry. Raise your profile, connect with more customers, AND DRIVE BUSINESS GROWTH.In partnership with the Professional Wedding Network Photographers Network (@PWPNnetwork) we will give top tips and straightforward advice on how to use social media for businesses in the wedding industry. Whether you are just getting started, or an ‘intermediate’ looking to take social media to the next level, this is the seminar for you.

“If you’re looking to get the best out of social media, then Chris is someone you should talk to.”  Stuart Lee, owner LightCurve

NEW Blogs: Get More Website Hits – Search Engine Optimisation Plus Social Media

Plus: Using Social Media and Google Tools in Sales

Upcoming Courses

Exeter – 30th April – Social Media for Wedding Industry – one day seminar/workshop – places available

– 30th May – Intro to Social Media – one day hands-on workshop – places available

-11th June – Advanced Social Media – one day hands-on workshop – places available

– 22nd June – Make Social Work For You Seminar  – half day seminar – now taking bookings

London – 20th April – Advanced Social Media – one day hands on workshop – 4 places available

– 14th June – Intro to Social Media – one day hands-on workshop – places available

Taunton – 23rd May – Get More Website Enquiries – SEO and how Social Media plays it’s part – Seminar slot at Taunton Business Network

Weston Super Mare – 29th June – Make Social Work For You – half day seminar – now taking bookings

If you would like further assistance with marketing your business online and using social media and or the google marketing tools please feel free to reply back to



Chris Wood
Q Social Media Ltd
07805 512 979  

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