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Top tips for marketing online…..

May 18, 2012

Q Social Media May Newsletter, top tips for marketing online and upcoming social media training events.

Top Tips:

1) Draw Your Customer Base In – known as inbound marketing. There are likely to be people looking for help on the services or products that you provide every day. Inbound marketing is about applying a strategy to draw these people in to your business so that they eventually become a customer through the know, like and trust process. Social media and search engine optimisation for your website is ideal for this as allows you to be found on platforms like Facebook, Twitter and LinkedIn, as well the Google search engine. More on this in our latest blog further below.

2) Online Advertising Can Help Here Too – within the Google search engine, Facebook, LinkedIn and certain other websites you can advertise your business online targeting your customer base via specific criteria. For example on Facebook you can target by location, age groups, male/female, interests/keywords. As well as within the advert itself making it clear what you are promoting and who too. This way by being able to narrow down your market and really target your customer base you can vastly increase the chances of generating more leads, making it potentially quite cost effective to the budget you might spend on other forms of marketing.

See Previous Month’s Top Tips Here



Plus: Get More Website Hits – Search Engine Optimisation plus Social Media



Chris Wood and Mark Evans-Martin are repeating our seminar on how to get more website hits via Google with the help of search engine optimisation and social media at the Taunton Business Network event on 23rd May.  A good chance to network with local businesses too – more details here.

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