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Top tips for marketing online and upcoming social media training events.

June 30, 2012

Welcome to the Q Social Media June Newsletter, top tips for marketing online and upcoming social media training events.

Top Tips:1) Facebook Ads – following last month’s top tip we do recommend if serious about using Facebook for business that you run a Facebook Ad campaign to grow your fan base and in turn your reach within Facebook. Out of the three key tools it is the hardest one to grow a following too and really you have to market the Page for people to know about it and in turn for some of them to like it. The most effective way to do this is to run a targeted ad campaign within Facebook by location, age groups, keywords, interests etc. Like Google Ads it is pay per click so you only pay when someone clicks on the ad and you can set a daily budget to control spend.2) Keep Posting Content – if running an ad campaign keep posting interesting relevant content that your customer base would find useful to know – 2 to 3 times a week. Otherwise we have seen drop off in conversions from click-throughs to Facebook Pages (from an ad) to people liking the Page, making the ad campaign less effective. However don’t over bombard your Facebook Page with too many posts as remember most people on Facebook are using it to primarily keep in touch with friends and family, so they won’t like being overbombarded. For this reason we don’t recommend automating all Twitter posts going to Facebook.

See Previous Month’s Top Tips Here

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Q Social Media Website
Right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the Internet.<br /><br />
Check out our online marketing blog site! NEW Blog: Grow Your Facebook Fan Base with Facebook AdsPrevious Blog: Draw Your Customer Base In – Inbound MarketingLike our blogs? Please retweet, like or G

 

In-House Training
Helping businesses and organisations get up to speed with using social media as online marketing, engagement and raising profile tool. Not just on its own, where possible fitting in alongside other on-going marketing and communication strategies within the business/organisation. Also covering the time management side and how to track how it is working to be able to further develop online campaigns. More details here. We can provide in-house training in Exeter, Taunton, Bristol and other locations in Devon, Dorset & Somerset (happy to travel elsewhere too). To enquire please reply back to chris@qsocialmedia.co.uk.
Social Media Management
Helping businesses to outsource social media activities so they have an on-going online presence (which is becoming ever more important with Google liking social media activity) whilst allowing them to focus on their day jobs. This is managed by our social media manager Marie Leverett, where between us we look to work closely with clients to help them use social media to meet business objectives. More details here. To enquire please reply back to chris@qsocialmedia.co.uk.
Social Media Overview Seminars
Half day seminars with presentation overviews, along with Q&A sessions, on how to harness the power of LinkedIn, Twitter and Facebook for business. Raise your profile, connect with more customers, AND DRIVE BUSINESS GROWTH. We’ve just done one in Exeter, that went very well and the Q&A sessions are always good finding out how different businesses/organisations are looking to use social media as there are so many ways to use it to full effect.Next one 13th July in Bournemouthmore details here. To book please reply back to chris@qsocialmedia.co.uk – also feel free to register interest for seminars elsewhere as we’re planning to run them in new locations as well from Sept/Oct.

Plus those in the Wedding Industry, the next joint seminar with PWPN is in Plymouth on 24th Sept – more details here

 

Social Media Classroom Hands-On Workshops
Ideal for those that like to learn in a classroom environment with hands-on exercises using your own accounts. These one day training workshops are all browser based so what you apply in the course can be taken back to the office and continued to be applied from the next day onwards. Plus you receive a manual to refer back too,  taking the pressure off to remember everything covered on the course.Intro training workshops are being run on the 16th July Greenwich,  23rd July Exeter, 10th Sept London Bridge.Advanced training workshops are being run on the 12th Sept Exeter. 28th Sept London Bridge, TBA BrauntonFor more details please reply back to chris@qsocialmedia.co.uk
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3 Comments
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