Traditionally 20 years is celebrated with a gift of china or with emeralds – this event will be celebrated with a tremendous group of people coming together to build fantastic business relationships through conversations – leading to connections and collaborations

What – Exeter Business Network May event – tremendous “three parter” guaranteed to enhance your business

When – 8th May 2013

Where – Sandy Park, Home of the Exeter Chiefs

Part One

Seminar before Lunch (10.30am – 11.45am – coffee and networking from 10am)

Convince & Convert: 6 Steps To A Solid Content Marketing Plan 

Hosted by Stephen Bateman DipM, Founder, Concentric Dots Content Marketing, Exeter

Google is doing everything it can to push remarkable content to the top of search engine performance results.

Hence, if you want your company, product or service to appear at the top of Google, you need to start publish some content, and not any old content: compelling well researched content that’s going to engage your audiences.

But that’s not easy. According to a survey released in March 2013 by CMI and DMA UK, creating fresh quality content is the biggest marketing challenge facing the majority of UK businesses today.

Deciding what to publish, how to publish it, for whom, in what format, when and how to sustain the publishing activity are the skills your business needs to learn.

Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 Steps To A Solid Content Marketing Plan, referencing a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance

Using examples from his work, Stephen will draw on content marketing tools and techniques he uses daily in his business and with clients, to demonstrate how you can use this framework of core content marketing disciplines to deploy purposeful content marketing to help you grow your business.

Downloadable and distributable flyer here

Part Two

THE NETWORKING LUNCH

Networking over drinks, a sit down served 2 course lunch, dietary requirements catered for, a table host to conduct proceedings, conversations leading to connections and collaborations. Delegate details provided to enable you to connect with others in the room

Part Three

Seminar after lunch

The title is:  The Importance of Business Goal Setting – hosted by Andrew Price – Andrew Price and Co.