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Lucky 7 – Race Sponsors needed to support the Jessie May Trust – it could be you!

January 21, 2015

Jessie May

BATH RACECOURSE AND JESSIE MAY Trust

Monday 4th May – Bank Holiday Raceday

Racecourses are blessed with a captive audience for over 5 hours of excitement, socialising and a pinch of business. Bath Racecourse in particular is fortunate enough to be large enough to attract crowds of up to 7,000 but small enough to offer a VIP experience to our clients.

The Bank Holiday Family Fun Day attracts between 2,000 and 3,000 visitors, and through Mosaic profiling we know that it is a mainly family crowd between the ages of 31 and 45.

Jessie May has created an event in May which sits alongside the launch of the introduction of nurses in Bath offering the full service, not just respite care.

It is an opportunity to invite both families and key existing and prospective corporate accounts to a Jessie May Raceday,  highlighting to the general public what Jessie May is about and offering a  unique family day with the chance to enhance corporate relationships.

This will be a family fun day with various family friendly activities on the day including face painting, bouncy castles, and a possible guest appearance by Peppa Pig!   However for those who fancy a flutter a Tipster and Trainer will also give a VIP experience with behind the scenes tours and tipping advice.

RACE SPONSORSHIP is available for your business/organisation

Jessie May Trust  are looking for sponsorship for 7 races on the day.

Each individual sponsor receives the following:

  • The naming rights of one race – e.g. The ABC Company Handicap Stakes
  • Full page colour advert in the official race card
  • Acknowledgement in the Bath Racecourse Racecard welcome section
  • 20 complimentary admission tickets per sponsor
  • CCTV and giant screen advert played on rotation between races
  • One space to display temporary banner on the raceday, additional branding opportunities available (please note that this will exclude production)
  • Opportunity to choose the ‘Best Turned Out’ horse and award prize (supplied by the sponsor) in each race with VIP trips into the Parade Ring
  • Opportunity to make the presentation of the winning memento to the winning owners after the race and join the winning owners and trainers for a glass of champagne in our exclusive winners room
  • Opportunity for sponsors interview following the race over the racecourse PA system
  • Constant announcements throughout the raceday regarding their sponsorship
  • Trade stand on the day in a prime location to promote the company, data collection or literature distribution
  • Live coverage of their sponsored race on Sky channel AtTheRaces and SIS TV to millions of viewers both on and off course
  • Complimentary photograph to commemorate the occasion

  Only £1000 plus VAT 

Or if a couple of companies want to join forces and sponsor a race between them – that’s great!

MARKETING

All the external marketing is yet to be confirmed; however I have included examples of previous advertising that Bath Racecourse has invested in.

  • Bath Magazine
  • The Post Bristol Magazine
  • Bristol Magazine
  • Avon Primary Times
  • Wiltshire Primary Times
  • Bradley Stoke Matters Magazine
  • Mendip Time
  • Bath Chronicle
  • Winterbourne Matters Magazine
  • Mendip Times
  • Emersons Green Matters Magazine
  • Breeze radio airtime & ticket giveaway
  • Breeze radio production
  • Train station poster sites
  • Countryside A5 flyers
  • Netmums
  • Roadside banner Bristol Magazine
  • In Bath Magazine
  • Bristol Airport
  • Total Swindon/Total Bath
  • Whats on website listings:  best of, guide2bath, listomaniabath, bath-life.net, viewbath.co.uk

ABOUT BATH RACECOURSE

Delivering a quantifiable audience of racing fans and the best of life and business in Bath.

Attracting over 100,000 visitors each year, Bath Racecourse is quintessentially English with a vibrant and interesting history. It is the highest flat track in Britain and as a result of this was used as a landing site for the RAF.

Since it was first used as a thoroughbred racetrack in 1811, Bath Racecourse has hosted many horses which have gone onto win prestigious races around the world. Having launched his 3 year old career at Bath, Lethal Force succeeded at Royal Ascot at the Breeders’ Cup in 2013 and subsequently went on to win the Cartier Sprinter of the Year.

If you want to be one of the Lucky 7 contact Lindsey Horton

Lindsey.Horton@jessiemay.org.uk

Lindsey Horton

Corporate Partnerships Officer

Jessie May

35 Old School House

The Kingswood Estate

Britannia Road

Kingswood

Bristol

BS15 8DB

Fundraising: 0117 9582174

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