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Twitchers Guide to Exhibitions – for 2017

May 15, 2017

Couldn’t resist the pun – thank you Mussorgsky!*

We’ve all been there either as a visitor or as an exhibitor – invested time and resources to ensure that we get the most from our time.

We are there as a visitor to meet potential suppliers, get the latest knowledge on a particular industry, product or service.  perhaps we are there to meet people, attend the seminars  – a whole host of reasons

As an exhibitor we know that this show is part of our marketing plan, it has been planned from booking, to staffing to graphics, to giveaways, to the message being conveyed, objectives have been set, hotels booked, suits pressed, promotional material collected – I trust that you have got the picture

But how often do you see – and this is only from my experience a whole range of ‘exhibition styles’ from both exhibitors and visitors

My ‘twitchers’ guide
The Lesser Spotted Mobile Phone Person – on their stand or visiting – no eye contact, deep and meaningful conversation or just trying to look busy.  When you do make eye contact they all of a sudden have to deal with that text message!

Common Lap Top Dancer – dealing with the emails whilst sat behind their table on their stand.   Is the dilemma that the existing customer on the screen is more important than the potential one?

The Great Merchandise gatherer – has come with their own bag, has collected more bags and is filling them slowly – soon to be put in the ‘exhibition bag’ graveyard in the office.  They will often browse your stand – purely looking for the ‘giveaway’ but only with no conversation or only enough conversation to get the gift!

The Crested Seller – they come to you on your stand and then pitch their business to you – you find out that they are not an exhibitor!  they want to leave you with leaflets, the promise of affiliate fees – the exhibition organisers nightmare!

The Tufted Head-downer – literally speeding down the aisles past the stands – eye contact would constitute failure -could have Merchandise gatherer (see above) characteristics.

The Speckled Browser – you’ve seen them once, you’ve seen them twice – if you see them thrice it would be nice because they might actually want to talk to you!

The Collared Strategist – has the floor plan – has marked off the exhibitors they wish to see – could it be you – they come over – you could be lucky or are they going to ask for your stand number to get bearings

The Golden Diner – arrives around lunchtime – looks for the food and drink – conversation could be a distraction

The Fly – Tipper – the exhibitor who realising that the show has nearly finished and has thousands of ‘event specific’ merchandise still on their stand needs to off load it.  There could be reasons to off load it – a lot of effort to pack it and take back, the realisation that they have not done enough during the previous day(s),: they can go back to base saying that ‘yes’ they did indeed get rid of it all!

The Ringed Latecomer – it’s the last hour of the last day and they arrive in rush – to see everything in 59 minutes – are you going to be there?

The Greater Minimalist – the business who has bought the space – it has their name on the stand, in the brochure and the stand is blank and unmanned!  At a push they could have brought along some A4 paper with their name on to tape to the shell

The Long Eared Family Affair – adults and children – are you family friendly – can the children be kept happy so that you can ask questions to the parents?  Have you got balloons, sweets?

The Pied Proxemity Person – they know just how to gauge the distance to ensure that they don’t have to engage with an exhibitor.

The Red Legged Invisible Man – the space has been booked – you know because it has their name on it – but no one arrives at all – it might work at a gallery in London having no physical pictures but when promoting your business, build ing your brand?

The Stock Business Carder  – have a handful of cards and are looking for the fish bowls, perspex boxes in fact anything that they can deposit their card in and hopefully win a prize

The Feral Business Carder  – the exhibitor who has run the draw but does not contact everyone who has entered and does not make use of the PR opportunity of announcing the winner

What types have you seen – comments most welcome!

Feel free to share

Business Network SW has among it’s members experts and professionals who can ensure that you can get the most from exhibitions – in fact get more for your business!

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*Mussorgsky – from Wikipedia

Pictures at an Exhibition (RussianКартинки с выставки – Воспоминание о Викторе ГартманеKartínki s výstavki – Vospominániye o Víktore Gártmane, “Pictures from an Exhibition – A Remembrance of Viktor Hartmann”; FrenchTableaux d’une exposition) is a suite in ten movements (plus a recurring, varied Promenade) composed for piano by Russian composer Modest Mussorgsky in 1874.

The suite is Mussorgsky’s most famous piano composition, and has become a showpiece for virtuoso pianists.

It was probably in 1870 that Mussorgsky met artist and architect Viktor Hartmann. Both men were devoted to the cause of an intrinsically Russian art and quickly became friends. Their meeting was likely arranged by the influential critic Vladimir Stasov who followed both of their careers with interest.

Hartmann died from an aneurysm in 1873. The sudden loss of the artist, aged only 39, shook Mussorgsky along with others in Russia’s art world. Stasov helped organize an exhibition of over 400 Hartmann works in the Academy of Fine Arts in Saint PetersburgRussia in February and March 1874. Mussorgsky lent works from his personal collection to the exhibit and viewed the show in person. Fired by the experience, he composed Pictures at an Exhibition in six weeks



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